COVID-19 Resources for Businesses - Northern Lakes Economic Alliance



Dear Participants and Friends,

Unfortunately, after 27 successful years, the Board of Directors were forced to cancel the Spring and Fall Scenic Shoreline Tours in 2019. The loss of revenue was substantial and participant survey results consistently indicated that the Bridge Crossing component was critical to the success of the event. The deteriorating road conditions and uncertainty over when construction will begin along the current route was also a major factor in the decision to cancel. While we always enjoy the Big Mac Shoreline Spring and Fall Bike Tours, the loss the bridge crossing component resulted in total loss of profitability. In 2018 it cost us money to host the events.

Directors is still very committed to the goal of supporting cycling in the region and would like to invite any interested parties to serve on a committee (even if you are to create a new and viable cycling event to replace the Big Mac Scenic Shoreline Tour. We have a lot of great ideas from our most recent participant survey to guide us in our planning efforts. If interested in assisting with the creative process of creating a new cycling event, please contact As we work to develop a replacement for the Big Mac Scenic Shoreline Bike Tour we may send out a periodic survey or update to our participant mailing list. If you prefer not to receive that correspondence please remember that you are able to unsubscribe at any time. We appreciate and value your input as cyclists and visitors to our community.


Again, thank you to our participants for supporting our Chamber of Commerce in one of our favorite annual events. It’s been a good ride (many good rides)! We hope to put our pedals down to come up with something new as soon as possible.

Jamie Mersch

Executive Director





While the Big Mac Scenic Shoreline Bike Tour event has been traditionally very lucrative fundraiser for the Chamber, the loss of the opportunity to ride across the Mackinac Bridge (the MBA has discontinued allowing pedestrian and cyclist crossing) has been extremely financially detrimental to this event, even with our efforts to add a trip to Mackinac Island for day two. Participation declined to approximately 80 participants and cost the organization $174.00 after all receipts were tallied. That does not factor in the staff hours, monumental volunteer effort, and out of pocket fuel expenses that staff and volunteers incur to make this event successful. ( Event Revenue Trends, MCC of C. Annual Report, 2018.)